Young Nigerian entrepreneur, Rasheed Sakajojo famously known as ‘Unrashon’ is a respected celebrity chef and the pioneer of the ‘100k Breakfast Trays’ in the country. With a background in entertainment, Sakajojo, a graduate of Chemistry from the prestigious University Of Lagos started experimenting with the idea of breakfast trays about 5 years ago and today, he’s internationally known.
Speaking about the early days of the business, he said ‘I was into interior designs for about two years and while I was trying to promote my interior works , I decided to take a picture of my bedroom and post on my Instagram ,So I came up with an idea to do a breakfast in bed treat as props on my bed for the photoshoot.I posted the photo on Instagram and it stole the show! The comments were inspiring and people liked the whole idea and within hours, some of my close friends reached out to me to make the ‘Breakfast Trays’ for their partners and that’s how I started doing both interior design and breakfast trays but at some point artisans fustrated my efforts with their unending disappointments so I decided to dump interior design and focus on the breakfast tray business full time which has remarkably paid off’.
With four years of successfully running the ‘Breakfast Trays’ business in Nigeria with deliveries to Lagos, Abuja, Ogun State, Ibadan and several A-,ist celebrities like Burna Boy, Davido, Tiwa Savage and others as clients, Rsheed Sakajojo describes the journey as ‘super amazing’ and went on to add that ‘the first major celeb that I did the breakfast tray for is Davido and I must say he had an enormous impact on the brand, the most memorable one has to be for Davido as well because I did for him a couple of time at first and he was really surprised at my transition from a show promoter to an interior designer and subsequently to being a chef and he wondered if I’m the one that actually makes the breakfast trays that he had to invite me over to make it at his place for him. After I did for him gradually it became a sensation and the breakfast tray concept became blown’.
Speaking on challenges he’s had to deal with in the last four years, he said, ‘it has to be dealing with Lagos traffic for deliveries, logistics, waking up as early as 3am to cook myself and having the right assistants/workers who have the same vision as I do but so far we’ve been able to navigate through it all’.
In the very near future, Rasheed Sakajojo intends to open a restaurant and establish his breakfast business overseas so as to meet up with requests from clients in the diaspora.