Serial entrepreneur, Ifeoma Umenyiora fondly called ‘Fifi Dilly’ has just just launched a new fashion brand that’s set to revolutionise the industry.
According to Ifeoma Umenyiora, ‘Ppoizn specialises in the idea of creating a luxury fashion brand where current trends co-exist with timelessness. To us fashion is a means of self-expression, a way of life, a reflection of inner beauty’.
At a time when the industry is evolving, Ppoizn has emerged as a top choice for the modern day lady who has great expectations of their daily attire and particularly during special occasions.
Speaking further on the brand, Umenyiora said, ‘since our soft launch, we’ve always ensured that we preserve our roots and identity, cultivating the essence that inspires and unites with our customers through our passion for style and culture. Live the experience in our stores, a moment in which fashion, art and culture go hand in hand. The customer is at the heart of our unique business model’.
‘Our experience in retail translates the desires of our customers into the fashion in our stores. This demands more than just accuracy, attention to detail, analysis, instinct, insight and simple human empathy because we know and understand our customers. We sense changing trends and listen to daily feedback from customers’ she added.