With renewed energy and a spirit to conquer her world, beauty expert, Mo Olowu recently launched her top-of-the-scale beauty brand, RUBA in Lagos to the delight of beauty enthusiasts and others in the make-up industry.
The launch which was a gathering of the who-is-who in the make-up/beauty business in Nigeria took place in an all white-themed party at the Sencillo Luxury Beach House in Lagos.
The event, anchored by tv personality, KieKie was a riot of excitement, healthy competition and grace.
Speaking at the event, Mo Olowu a British-Nigerian beauty expert hinted that her luxury vegan and cruelty free products is a concept that took a lot of perseverance and dedication which she launched in the United Kingdom in 2018 before taking her time after a lot of conviction that the varieties are ready to hit the Nigerian market.
The event was a shade of glamour, colour and grace as models, beauty influencers, make up artists and representatives of beauty brands converged to have a feel of the Ruba variety which was tested and got the applause of many.
Other guests spotted at the launch were the big names in the industry like Kazeem of Casskoncepts, a soaring name and editorial make up artiste whose work has graced the cover of Vogue Magazine and other international journals, Olabisi of Make-up by Olabisi and representatives of the US Sephora Squad who all confirmed the uniqueness of the new products which would soon come for display at the Influencers Meet and Greet 2020 in Lagos.