MTV Base, the continent’s leading youth, entertainment, and culture brand, is excited to announce its forthcoming anniversary festivities at Good Beach to celebrate another year around the sun with “MTV Base Day” on Friday, 21 April 2023.
Since its historic launch in 2005, MTV Base has played a pivotal role in shaping African youth culture and elevating African talent to the global stage. The “MTV Base Day” celebration will be a fusion of music from some of Nigeria’s biggest music stars and DJs alike, held against the picturesque backdrop of The Good Beach, Lekki. The star-studded lineup of on-stage performers include DJ Nepture, DJ Consequence, DJ Wanni X Handi, DJ Spin, and many more surprise celebrity appearances, all of whom are sure to deliver an electrifying experience for fans.
Busola Komolafe, Senior Channels Manager, Paramount Africa in Nigeria, commented, “MTV Base has always been at the forefront of showcasing African talent to the world, and we’re thrilled to partner with The Good Beach for this year’s “MTV Base Day” celebrations. We remain committed to amplifying authentic African sounds to the global audience in ways that proudly tells the story of a reimagined continent that has earned its position on the world stage through music.”
Click here to view the MTV Base Day promo video.
With its finger firmly on the pulse of youth culture, MTV Base remains the go-to destination for the best in youth entertainment, lifestyle, and social issues. For more on “MTV Base Day” and all things MTV Base, follow @mtvbasewest across all social media platforms and also tune in to DStv Channel 322 and GOtv Channel 72.
About MTV Base
MTV Base is the leading youth media brand inspired by music in nearly 180 countries and 450 million homes worldwide, connecting with over 350 million fans across all social media platforms. A unit of Paramount Global, MTV Base operations span across cable and mobile networks, live events like the MTV Africa Music Awards, reality shows, and music shows. For more information about MTV in Africa, visit http://www.mtvbase.com.
About Paramount Africa
Multimedia entertainment powerhouse Paramount offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 48 territories in Africa. Paramount currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognised with multiple local and international awards, including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.
