BHM Research & Intelligence has announced that starting this year, its annual report on the public relations and communications sector in Nigeria, Africa’s largest economy, will be expanded to cover the whole continent, adding 53 more countries with a combined economy of over $2 trillion and over 1 billion population.
This will be the first-ever report that will cater exclusively to the PR and communications industry within the African continent.
The Africa PR and Communications report is being compiled in partnership with the Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR UK), CIPR International, the International Communications Consultancy Organisation (ICCO), Africa Communications Week (ACW), Wadds Incorporated, ID Africa, Plaqad Incorporated, and Magna Carta Reputation Management Consultants. Other partners are to be announced.
BHM Founder Ayeni Adekunle commented: “Since we launched the Nigeria PR Report on January 29, 2016, we have witnessed the growth of the industry at home and abroad. Five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty of promise for the global communications sector. We hope the Africa PR and Communications report will quickly become the authoritative voice in the industry, providing insights, data, and useful information for those working here, as well as everyone outside looking in.’’
Partners from across the world have shown their support.
Magna Carta’s Moliehi Molekoa spoke of the void to be filled in terms of the African PR landscape.
CIPR President, Rachael Roberts, mentioned how the report can impact international markets. The Co-Founder of Africa Communications Week (ACW), Eniola Harison, shared the nuanced narrative the report can present.